Towering over the entrance to a global conference in Singapore, this giant digital screen is home to a one-off ACCA campaign created by Sonaa. The left hand side of the giant billboard has a question stated in large lettering - 'What are you looking for?' The right-hand side the digital video screen shows a series of filmed silhouettes working within the confines of the digital screen.

The three minute-long animation shows characters stretching and pushing out from a confined corner. As the space expands around them, text relates to the question posed 'What are you looking for?' such as 'Success' 'Strategists' and 'Thinkers'. The sign off appears 'Whatever you are looking for ACCA can help your business grow'.

This giant-sized screen will provide an opportunity to attract large amounts of interest and provide great brand awareness for ACCA.