Our Thinking articles...

Sonaa help launch Slimming World in the USA

24/02/12

The brief for Slimming World came as a challenge – to launch a UK brand online for the first time in the USA. The task wasn't a simple one, as they were an unknown brand in a very competitive and aggressive market.

Posted in: Creative, Our-Thinking

Tags: marketing, sonaa, global

User interface & animation - for the masses

14/09/11

Our technical director, Jon Harvey, on why it's time to start thinking about the masses of potential customers you're not reaching with outdated browser specs

What impact will Google+ have on social networking?

13/07/11

Google has previously tried to crack the social media scene with Google Buzz and then Google Wave but what impact will Google's latest attempt, "Google+", have on social media and the major players of Facebook, Twitter et al?

The impact of HTML5 on third party plugins

24/01/11

We’re finding more and more clients are asking for their site to render on both iPhone and, increasingly, the iPad of late - which begs the question: is Apple’s evangelistic approach to HTML5 seeing the slow demise of third party plug-ins such as Adobe Flash and Microsoft Silverlight?

Google's SERPS and the importance of "Places"

02/11/10

As recently as last week Google updated its search engine results pages (SERPS) to include more emphasis on location based searches which could mean trouble if you’re not listed on Google Maps or more specifically "Google Places".