The Punto has evolved with a  new shape, a new interior and a whole new host of technological advancements. The objective for Evo Music Rooms is to demonstrate Fiat’s commitment and investment to music, to be able to connect with its customers.

The first phase Fiat provided 6 of the UK's best unsigned music acts the chance to evolve into tomorrow's stars. The site launched with a cross browser and mobile compatible website which allowed unsigned acts to upload their videos and MP3's and attracted over 2000 registrations.  Next the judges selected their top 20, and then it was down to users to vote for their favourite 10 – over 80,000 votes were received in a three week hive of activity. Artist were provided with Lobby materials to post to social media sites to draw their fans to the site.  VIP users were provided with access to exclusive tickets to the C4 show , prizes and exclusive content. The site documented the journey for the final 6 artist on the C4 show with interviews and video diaries. A host of online media supported each phase to target users with a combination of social media, banners , email and website skins.

The second phase evolved the site into a music channel housing special projects, following our final 6 and a destination for music news and views. The first premium feature was the co-creation of the new Faithless video for Feelin’ Good. The aim being to create a video with production values beyond even the biggest selling acts in the country and with an idea that will grab the attention of music fans everywhere. The site features rich content with blogs from artists who featured in the first series, music playlists, industry news, and rich video content with exclusives. The site provides integration with: Facebook Connect, for quick "two-click" user registrations; YouTube and Twitter; as well as fully personalised news feeds, exclusive music content and video playlists. With over a quarter of a million unique visits the site continues to be a resounding success.