Fiat Pink
Viral Campaign
Supporting the launch of the Limited edition Fiat 500; dramatically Pink’d.
David Sheath was recruited to create history by becoming the first person to paint an entire car using nail varnish and earn himself a place in the Guinness Book Of World Records with the longest online advert ever.
The record attempt was streamed live on the internet. 131 bottles of pink nail varnish was used over a period of 4 days 2 hours and 2 minutes.