Kaseya
Smarter Thinking - integrated campaign
The key objective was to provide IT manager’s with armoury that demonstrated how investment into IT automation would provide rapid payback that was quantifiable.
An integrated campaign was developed to build lead generation and direct sales for the Enterprise flagship product.
A combination of direct mail and email communication was delivered for breadth of engagement. The online destination provided a personalised flash movie, business case tool, online polls, whitepapers and supporting case studies.