Delivering solutions to improve people performance SHL operates in over 40 countries and in 30 languages. We were asked to re-design the Global website and expand the brand guidelines to include online.

A key part of our proposal for online marketing was the ownership of the colour Magenta, used as an expression of what SHL can do – from showing how an individual can stand out to helping managers recognise an individual’s potential. We applied the new guidelines across SHL’s product portfolio.